How to Buy a Diamond:

  • Do some window-shopping to have the feel of what she likes in terms of shape and quality. Get an idea of her taste, but don’t involve her in the purchasing stage, because she will always remember your surprise.
  • Visit a few retail stores to gain a feel for prices and qualities available and learn the “4 Cs,” because sales people are always anxious to teach you in a hurry so they can make the sale.
  • Set a budget for your purchase. You should decide whether you are buying for an investment or not.
  • Be sure you know what you are buying, because no two diamonds are alike. If the price looks too good to be true, it probably is.
  • Find a jeweler that has been established for a long time and that will treat you with honesty, integrity, friendliness, and fairness. Some retail jewelers mark up their jewelry very high because they have high expenses, such as: rent, commissions, advertising, high overhead, and financing, etc. Shop around for the most reasonable prices.
  • If you feel insecure about the quality or grading of the diamond you are buying, you might want to consider “Laboratory Certified Diamonds.” These stones usually carry a premium price and they cost more than non-certified diamonds. You should also ask your jeweler for a detail appraisal or evaluation, which is the fingerprint of your diamond or piece of jewelry.
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